As Lego continues to rise in popularity there’s absolutely no surprise that we’ve seen a rise in fake/knockoff products.
That said, the volume available and the quality of fake products has become rather alarming over the past 18 months. Which is exactly why I’ve wanted to create this guide on how to spot fake Lego and why you shouldn’t buy it.
This is perfect for those looking to start reselling Lego as well as those simply purchase Lego for friends, family and young ones.
Why You Shouldn’t Buy Fake Lego
I get it. It’s cheap like super cheap and Lego is a notoriously expensive toy. However, that’s still no reason to buy fake Lego… Here’s why;
There’s a big argument as to how good the quality of any fake Lego set really is. There’s 100’s of factories pumping out 100’s of different alternatives. So while one fake brand might be great, you may find another with bricks that barely stick together.
You can guarantee that within your Lego set you will get all the correct parts and a couple of extra small ones, whereas it is questionable with some of the fake sets you can’t complete the build due to missing parts.
Endangering The Market
Fake Lego is having a big knock-on effect on both the primary and secondary Lego market. This is going to impact Lego’s designs – many of which these fake brands will look to copy directly.
We have also already found it to be having an impact on the consumer’s opinion of Lego. Especially by those who don’t truly know the difference between real and fake Lego. All of this is then going to contribute towards a decline of the secondary Lego market.
It Can Make You & Your Kids Sick
As counterfeit Lego continue to become more sophisticated the risks to our health are growing.
Many of these brands look to be the real deal, and can often be unknowingly stocked and purchased by small independent retailers.
Only for them to be fake. While genuine toys such as Lego have to have all their materials heavily tested to ensure safety. Counterfeit goods won’t have gone through any of these tests. Fake plastic toys often contain high levels of phthalates which can be extremely dangerous.
Over the years of Lego creating products and new parts, they have gone through many different tests and trials to make their products as safe as possible.
Especially with things such as the Minifigure heads having a hole in the top to allow airflow if swallowed.
Small details like these will have taken time to achieve and so other companies that are producing fake legos won’t have these procedures in place and therefore aren’t safe.
HMRC published this article directly relating to someone found to be importing fake Lego into the country. All the goods were destroyed although we have absolutely no idea whether or not they were prosecuted by Lego further.
The goods, which had been listed as “plastic blocks for decoration”, had been sent to the UK from China in four separate packages with a declared value of just $365.
An investigation was launched by Border Force and LEGO has now confirmed that all the goods, which will now be destroyed, are breaches of their copyright.
As the rights holders, the company can now decide whether or not they wish to prosecute the importer privately.
How To Spot Fake Lego
How To Tell If A Lego Set Is Fake / How To Spot Fake Lego Sets
In my opinion, spotting fake Lego sets is perhaps one of the easiest things to do. It’s mainly down to that all-important red logo. I still get to see anyone try and print the Lego logo. Instead, you’ll see alternatives.
If you do see a genuine logo but are still unsure whether or not the product is genuine there are a few things you can do to protect yourself. Firstly, where are you buying the product?
The safest place is in person at one of the Lego stores. Next, the best place would be a specialist toy store or major supermarket.
Next look at the box. Is the printing and finish to a high standard? Are the folds off? Is the printing dull? All these are signs of a fake product.
If you’re still unsure I’d advise you to either; politely question the store owner and ask if they would mind you opening the box to check the contents or leave it and move on until you’re sure you’ve found a genuine Lego product.
How To Tell If A Lego Minifigure Is Fake / How To Spot Fake Lego Minifigures
For genuine minifigures, you should be looking out for the Lego logo printed onto every single part of the minifigure. This can be found in the following places;
Head has logo inside top stud and underneath it
Torso has logo on neck stud
Hips have logo in between leg studs
Legs have logo in hollow of feet
Make yourself familiar with the different Lego colours. As well as the weight and feel of different Lego minifigure parts.
The differences in these fake lego figures are getting smaller, and smaller with high-quality knockoffs now being produced. So be sure to continue to look at the stud connections and ensure they are genuine Lego format.
How To Spot Fake Lego Bricks
Despite being the cheapest Lego item in many respects. Lego bricks are still often faked. No more so than the rare bricks found in now retired and highly expensive sets such as the UCS Millennium Falcon and Green Grocer.
However, just like the sets and the minifigures, there are tell-tell signs of fake Lego bricks.
Every Lego stud comes with the Lego logo. If you can’t find it on the top you’ll be able to see the Lego logo underneath the part.
However, you can be quickly caught off guard with the logo saying something else instead of Lego on the fakes. ‘Such as Logo‘ in these cases be sure to look closely and check the weight, the colour, the cut and the detail.
Some clone brands will just come with nothing and be almost blank bricks.
As always the techniques that fake Lego manufacturers are using are becoming more and more complex. I do however hope this will cover the basics on how to protect yourself from the fake stuff.
If you have any questions, comments or concerns about fake Lego then be sure to leave me a comment below and I’ll do my best to get back to you.