Approved Food Review – Updated For 2019!
In the UK, we throw away a staggering 7 million tons of food and drink from our households every single year. That’s an average of £470 per household, per year wasted on food. According to UK Love Food, Hate Waste 50% of this food could have been consumed.
Research has found that the number one reason for food being thrown out is due to a lack of understanding of food label packaging. That’s the difference between a label saying ‘Best Before’ and another saying ‘Use By’.
How Approved Food Started
After starting out as market traders, Dan Cluderay and his wife Nicola moved into wholesale and a number of retail outlets that supplied both the public and trade. In the spring of 2009, they launched Approved Food.
Dan, the owner of Approved Food went on popular TV show Dragon’s Den in May 2014 looking for a £150,000 cash injection in return for a 10% share in the Approved Food Business – unfortunately, they didn’t secure that. They did, however, manage to arrange a total of £400,000 in investments after the show from private investors.
Those investments quickly paid off, and Approved Food now serves it’s thrifty customers like you and I all whilst turning over approximately £4 million per year.
How Approved Food Works
Supermarket’s don’t want to sell food which is close to or past it’s best before date. Instead, they’ll sell it off to wholesale retailers such as Approved Food at huge discounts.
This helps the supermarkets to ‘dispose’ of their food whilst also meeting their food waste management quota.
With Approved Food being able to purchase food at huge discounts, they can then sell the products forward to their own customers online. Offering customers a savings of up to 70% compared to RRP.
Approved Food has a quantity limit on some products. This has been done to prevent market traders and wholesalers taking advantage of the discounts and allows the savings to be passed directly onto the consumer.
What Can You Buy?
The products you are able to purchase from Approved Food includes; chocolate, cereal, spices, cakes, crisps, drinks etc…
These items will either be;
- Food that is past its best before date
- Food that is close to its best before date
- Overstocked foods that are completely in date
- In date foods in slightly older packaging after a rebrand
- Catering packs and cases of food
- Fresh fruit and vegetables
- Non-food items: toiletries, cleaning products etc
Depending on when you shop you might also find some “seasonal” items at a very low price. These include valentines day chocolates, Christmas baking materials etc…
Unfortunately, I don’t feel that you can do a ‘regular’ weekly shop from Approved Food based on the items they sell. You’re going to want to stick to Wombling for that. However, you can very easily stock up on other consumables. This, in turn, should really help you to reduce the number of items you have to buy, and therefore money you need to spend at the supermarket.
What I Bought
I spent £28.58 including postage (£5.99) on my order photographed below. Approve Food had the RRP value of these same items at more than £60, that’s a 50% saving – although I’m pretty sure it’s a slight over-exaggeration so I’ve decided to break down the order to see where the best savings were made.
I’ve compared each of the items bought to the cheapest price it’s currently available on the high-street (or the brand level equivalent) using the comparison shopping website MySupermarket to see how much we’ve really saved shopping with Approved Food.
|Item Name||Quantity||Price Paid||Cheapest Available||Total Saving|
|Diet Coke Can Caffeine Free||3||£0.99||£1.12||£0.13|
|Approved Food Lucky Box||1||£1.00||–||–|
|KP Dry Roasted Peanuts 150g||1||£0.89||£1.00||£0.11|
|Fentimans Rose Lemonade 275ml||2||£1.50||£2.50||£1.00|
|Fever Tree Premium Soda Water 200ml||2||£1.00||–||–|
|Green and Blacks Velvet Edition Dark Chocolate Assorted Collection 120g||1||£0.99||£3.29||£2.30|
|Sharwoods 2 Plain Naans 260g||2||£1.00||£2.00||£1.00|
|Homepride Pasta Bake Tomato and Herb 485g||4||£3.00||£6.00||£3.00|
|Skips Prawn Cocktail 6 x 13.1g||1||£1.00||£1.00||£0.00|
|Wrigleys Extra Peppermint Sugarfree Chewing Gum||4||£1.00||£2.00||£1.00|
|Lusiteca Gorila Go One Mint Flavour Chewing Gum 2.5g||20||£1.00||–||–|
|Magnum Chocolate Almond 31g||3||£0.99||–||–|
|Barney Jacks Natual Jelly Beans 150g||2||£1.00||–||–|
|Mammoth Kitchen Towel 4 Rolls||1||£1.49||–||–|
|Difatti Gluten Free Pumpkin and Quinoa Gnocchi 250g||2||£1.50||£1.40||-£0.10|
|Despicable Me Milk Chocolate Advent Calendar 90g||1||£0.99||£1.50||£0.49|
|Whiskas Cat Snacks Gingerbread Bags 50g||1||£0.99||£1.00||£0.01|
Where a comparable price has been unavailable I’ve used the same price as the price paid. As a result you can see we saved £6.90, however, £5.99 of that was spent on delivery which means the true saving is less than £1.00
Of course, if you’re going to be really picky, this is based on shopping at multiple shops and the time and cost of doing so would once again outweigh the savings.
I placed my order on the 5th November and it took just two days for the parcel to arrive. The order was packaged in a specially designed box which prevented any damaged items – especially important when you’re purchasing liquids, especially in glass bottles.
The delivery driver who dropped off our parcel and told us how many Approved Food packages he’s dropping off in the area with one particular customer ordering on average every six weeks – so it’s clearly not just me who’s impressed.
Is It Worth It?
In conclusion, I am super happy with my order. I made a conscious decision to really only purchase items I would use, and purchase from the supermarket anyway. However, I just bought them in bulk.
As many of you long-time readers know, I’m a huge fan of cutting food waste. Approved Food is doing just that by reducing the amount of food going to landfill. Offering it to consumers at a discount price instead. What’s not to love?
My final word of advice would be to compare prices on MySupermarket. While Approved Food offers some amazing discounts, supermarkets can occasion beat them.
Approved Food is a unique online shopping experience. Whilst you’ll find it near to impossible to get a weeks shop from here, it’s the perfect place to stock up on confectionary and cupboard essentials at a discount.