Ultimate Guide To Reduced Food Shopping

If you are anything like me then you love saving money where you can and food shopping should be no exception. But apart from the meal planning and buying the cheaper brands over the fancier brands, what else can you do?

You can buy reduced food – and I am here to tell you how.

What Is Reduced Food

Reduced food is the food within a supermarket that is going out of date or display date that day, it can’t be sold at a full price so it is reduced throughout the day until it has gone or it is thrown away.

Each supermarket does it in a different way but all generally have a section with the aisles for the food. Some will keep the meat and fridge separate from the fruit and veg section. 

Supermarket Reduced Times

This is a guide and should be taken as such. The times change for each supermarket and individual store. 

SupermarketMark Down TimeUsually Gone By
Sainsburys1.30pm - 7pm9pm
M&S Food6pm - 7pm7pm - 8pm
Co-op5pm - 7pm9pm - 10pm

I will note that we found that some stores vary in that places such as M&S Food generally mark down an hour or so before closing where as Tesco, Asda and Sainsburys were more likely to slowly reduced food throughout the day before cutting the prices right down at the end of the day. 

Reduced Food Etiquette

If you know anything about yellow label shopping or reduced food shopping you will know that there are plenty of opinions on whether it is fair to other people and if it should be done. While we shopped at our local supermarket trying to bag some bargains we picked up on the etiquette. I am not saying everyone has the same attitude but it is something worth keeping in mind. 

Don’t Be Greedy

While there are people in the world who are greedy, you don’t have to be one of them. Reduce your own waste and only buy what you need and will use, remember only buy what you can store too.


We have often been the closest to the action and been able to get the good stuff once it is marked down, however, if you already have 1 packet of sausages and you realise the person behind you wanted them but couldn’t reach, pass them to them. There have been many times we have swapped our deals with other shoppers so we have more variety in our basket. 

Be Kind

Not everyone will be kind and you will be stunned that some people can be aggressive or plain rude but don’t lower yourself to that level. Be nice to the staff as they often don’t like doing the job, the nicer you are to them the nicer they are going to be to you. 

There you have it, my ultimate guide to reduced food shopping. If you have any tips or tricks to bagging the bargains let me know in the comments. 

If you found this helpful and you are looking for more ways to make your money go further check out my post on Wombling. 


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