When you're a creative individual looking to sell your wares, you have many different options you can choose from. A selection of avenues you can travel down and one of those, one of those that is so often chosen by many people, is Etsy. On Etsy's website it says Join the creative marketplace where millions of shoppers spend billions each year purchasing directly from creative entrepreneurs like you. Sounds good right? But how much does it cost to sell on Etsy? Let's take a look!
What Are You Selling?
One of the first thing you need to do is figure out what you want to sell on Etsy. Do some homework. Is this a brand new business you're hoping to bring to their marketplace or are you already established and simply looking for another outlet to sell your wares? Look at competitors too. There are thousands of sellers on Etsy so it's easy to find other people crafting similar things to you and discover how much they're selling things for.
You can also see just how well they're doing in terms of actual sales. If there is no way you can sell at a competitive price alongside others selling similar products, is it worth the venture? If you're severely undercutting other sellers with your prices, you might be able to increase your prices slightly, giving you a better profit whilst still being the most affordable seller of those products on Etsy. Putting some research into this now will save you time and money in the long run.
How Much Does It Cost To Sell On Etsy?
This is the question that brought you here in the first place. How much does it cost to sell on Etsy? Well, the honest truth is that there are a few different fees which can crop up, depending on the way you decide to sell with Etsy. Firstly, let's get this one out the way because everyone loves a freebie. It costs you nothing to set up an Etsy shop. Zero. Zlitch. Nada.
When you list an item for sale, you pay 16 pence. This listing is then active for four months, or until the item sells. If it doesn't sell, that's it, you don't pay anything more than that 16p. If it does sell, you'll be charged fees. These include a small commission and a standard payment processing fee. These are exclusive of VAT.
Instead of doing all the maths in our heads, let's use an Etsy fees calculator, which you can find really easily by doing a simple online search.
The product you're selling is listed at £100 and it costs you £50 to make it, packaged it and ship it to the buyer. This means before Etsy fees you'd make £50 profit. The Etsy listing fee of 16p + VAT works out at 19p. The transaction fee (which is 5% of what you sold the item at) + VAT works out at £6. The payment processing fee (4% of what you sold the item for) + VAT is £5.04. This brings your total overall cost to £61.23. Giving you a profit of £38.77. How does that sound? Maybe you can increase or decrease your selling price depending on how much profit you want from each item. As I say, these figures are easily worked out by an Etsy fees calculator which you can find online.
One thing to mention is that this does not include any offsite Etsy advert fees. The company pays to advertise items across the internet through Offsite Ads. If there is a sale because of one of these adverts, you'll have to pay 15%. You only pay the fee when you make a sale from one of those ads. It is possible to opt out of these adverts should you not want that extra expense. For more information, click here.
Spend More, Get More
With the idea of being part of an advertising campaign which might generate more sales for you, let's look at ways you can spend more in order to perhaps get more. Let's first say that you don't have to do any of these things and you can simply stay where you are with the basic Etsy fees when you list and when items sell.
Etsy offer a subscription based enhanced tool set which can help you dominate the market even further. For £8 a month, you can access new ways to customise your shop, be able to send customers to a bespoke URL and unlock the function of being able to email interested customers when an item is back in stock. Each month you'll also receive 15 listing credits (15 x 19p = £2.85) and £4 credit for Etsy Ads. That's just shy of £7. If you're going to be listing 15 items and spending money on ads anyway, you need to ask yourself if the extra features are worth £1.15 to you.
What Else Do Etsy Offer?
Etsy has a great support network for it's sellers. Their seller handbook is constantly being updated and lists the best practices for selling well on the Etsy platform. If you're struggling with something you can reach out to the Etsy support staff by email or request a phone call. As a seller you'll also get a weekly newsletter landing in your inbox. You'll also be able to access forums and become a real part of the Etsy selling community. There are also Facebook groups set up for Etsy sellers so they can interact and communicate more easily and often. There are also Etsy markets which take place around the country, so you can sell your products in real life on a market stall, all under the Etsy brand.
Sound Good? Start Selling!
If this all sounds right up your street, take a breath and get your plan into action. Get your products made, do you're research and create your listings. Things might not go crazy in terms of selling to begin with, but you're certainly not going to sell anything if you're products aren't there to be found. Remember, Etsy is a huge site and they have small fees and commissions compared to other marketplaces. You've now got the answers to the question of how much does it cost to sell on Etsy. Get your selling game on and let people purchase your amazing creations!