Pinterest is one of those things I’ve been working on, on and off for the past two years. I seem to really focus on it shortly after an event where it seems that the ‘successful’ bloggers are all using (and succeeding at it).
This occasion was no different. At TBEXIreland, Hand Luggage Only thanked Pinterest for some of their success and highlighted how important it was to use the platform as a user. With so many Pinterest courses and eBooks discussing schedules and how to automate the process, I was excited to see Pinteresting Strategies promoting something different – manual pinning!
- What Is Pinterest?
- Course Materials & Structure
- Who Is Pinteresting Strategies For?
- Who Is Pinteresting Strategies NOT For?
- Value For Money
What Is Pinterest?
If you are a blogger who is yet to hear about the social media network Pinterest. Where have you been? Launched in 2007 it didn’t see it’s first set of rapid growth until 2011. Originally used by stay at home mums for home inspiration etc. etc. It’s gone on to be the largest source of social media traffic for many bloggers.
Think of it as Google meets Instagram and you won’t be too far wrong. Why not just Instagram? Well, because unlike a traditional social media platform Pinterest is designed like a search engine (i.e. Google) to help you find articles, content and products related to ‘something’ (i.e. Halloween, Blogging Tips, Travel Inspiration) which is what makes it such a traffic driver when compared to traditional social media.
So, now you know the importance of Pinterest as a platform, let’s talk about one of the latest eBooks to hit the Blogger Pinterest market. Pinteresting Strategies: From 0 – 200k page views with manual pinning.
Course Materials & Structure
Pinteresting Strategies is an e-book made up of 16 chapters. Each chapter has been broken down with a specific purpose and a re-cap at the end.
Having previously read a number of Pinterest related content, taken a couple of courses and attended a couple of talks/workshops on Pinterest I was able to skip past chapters one to four. These tend to cover when is the right time to invest in Pinterest (they promote Making Sense of Affiliate Marketing as something to perhaps take first, given the fact that the course there will teach you how to earn money. Implementing the strategies within that course before catapulting your traffic with this one really sounds like a great idea and something I have to agree with)
As well as Rich Pins, something that’s essential prior to go any further as a blogger looking to grow on Pinterest. This is, however, something I’d already done, and to be fair you can find the walkthrough of how to do this in many articles on the internet – that said it’s a great added touch for those who are completely new to the world of Pinterest.
Who Is Pinteresting Strategies For?
Bloggers Who Want To Grow Their Traffic
This course has helped me understand Pinterest more than any previous course, article or workshop on Pinterest. As a result, I’ve seen my traffic increase by 30% in the last four weeks. That’s as a direct result of Pinterest. How do I know that, because this eBook taught me how to look at my analytics and see what pins are working for me.
Someone Who Is Dedicated To Learning About Pinterest
As bloggers we often find ourselves juggling a magnitude of different things. From posting on Facebook to Tweeting to engaging on Instagram… Oh, and you know actually creating content!
Personally, I have found it best to really focus on one or two social media accounts at a time. I chose Pinterest at this time because it’s going to actually drive traffic to my site. (Having 100,000 followers on Facebook is great, but do those people engage with your content? What happens if Facebook dies? – which in my opinion for some markets it is already) Driving this traffic to my site is likely to result in me earning commission from affiliates and requesting a higher fee when working with brands (that’s not to say other forms of social media isn’t)
However, what really sets Pinterest Strategies apart from other Pinterest courses – and I can not stress this enough. Is the manual pinning element. It was the number one reason that I bought this course! Of course, manual means effort. The effort requires dedication. So you’re going to NEED to be 100% dedicated to growing your traffic through Pinterest to make the most of this course.
Someone Who Is Having No Luck With Pinterest or Pinterest Schedulers
I’m tired of the same lacklustre results from Board Booster and Tailwind – and you’re probably reading this because you are too. From not knowing how to work them, understand them or even invest money PAYING for them…
Pinteresting Strategies doesn’t just send you off with a tutorial on how to use any of these tools with a convenient affiliate link thrown in for good measure. Instead, Carly clearly explains what works for her and how to use that strategy to find out what’s going to work for you (because as we all know, no two audiences are the same).
Who Is Pinteresting Strategies NOT For?
This course doesn’t teach you how to set up a blog – I do that here. So you’re going to want to have that set up and some content you can actually direct people to on your site before buying this. (I’d say 20+ posts)
Someone Who Already Has A Pinterest Strategy That Works
I wanted to buy this course as I’d had a mixed experience with some schedulers such as Tailwind and Board Booster. However, that’s not to say that others are the same. I know many bloggers who are getting tons of traffic from Pinterest with methods that work for them.
Honestly, if that’s the case I’d say your at a stage where it’s simply trial and error for you to test what your audience responds best to. While you might learn something from this course I wouldn’t think it’s enough to warrant the price and a dramatic change to some of these strategies here may harm your Pinterest profile causing a decrease in your traffic.
People Who Don’t Want To Work Hard
Unlike many of the other Pinterest courses. This course is based on the fact that you will be manually pinning. Honestly, if you’re not bothered about Pinterest, if you don’t want your traffic to grow then this course isn’t going to be right for you.
The tactics demonstrated in the Pinterest Strategies are going to require a large amount of dedication and some time. Anything from 20 minutes up to an hour a day depending on your current situation.
Value For Money
The course currently retails for $39. From the outside looking in, I thought this was a little much. However, once I’d completed the course and could clearly see I didn’t need Tailwind or Board Booster using the methods taught within Pinteresting Strategies I actually figured out that it’s a pretty good investment.
With a subscription for BoardBooster starting at $5 per month (but often resulting in costing much more) it only takes 8 months for you’re $40 investment to be gone. I’m sure we could discuss the whole value of the time you’re using manually pinning when compared to schedulers – but honestly… schedulers still require time… you know… scheduling stuff. An if as a result of manually pinning you get better traffic results then I think like me you’re willing to forgo the ‘cost of your time’ at least for the 20 minutes a day or so it’s going to take you.
As always all of this is just my experience and my opinion of the Pinteresting Strategies course. I’d love to know what you think in the comments below. In the meantime, if you have any questions feel free to drop me an email or a Tweet and I’ll get back to you ASAP.
An affordable alternative to the many Pinterest courses and eBooks that will simply tell you to get yourself a scheduler. Pinteresting Stratergies goes beyond, providing real life examples of how small changes and adaptations to your Pinterest life can cause great results.