Di Coke, runs only what I can describe as the best competition website on the internet – SuperLucky.me.
- Information / Content - 90%90%
- Book Quality - 90%90%
- Value for Money - 95%95%
Di has won more than £300,000 of prizes by entering prize promotions - If I won just 1% of that from this book I knew I would be happy. I actually went on to win so much more thanks to this book. With tricks on how to find low entry competitions, make your entry stand out and stay organised. This book is a worthwhile investment to anyone who is looking to take their love for entering competitions to the next level.
This month I’ve been lucky enough to chat to Di about all things competition, blogging and her fantastic new book – Super Lucky Secrets.
What is SuperLucky?
SuperLucky was created out of my love for competitions. I’ve been a comper for almost 20 years, and I love to encourage others to take up the hobby.
I share advice on finding, entering and winning comps, but also share my favourite current competitions and write about my own experiences and prizes. There’s a section for promoters and bloggers with advice on running comps too!
I find it quite amazing that 21 years ago I left Bradford Uni with a ‘Media Communications’ degree, not knowing what the hell I was going to do with it! And yet here I am using all that information I learnt – coding, photography, filmmaking, graphic design, creative writing – to build a blog.
After nine years of freelancing for other companies, it was amazing to suddenly have complete control over my work, with nobody to say ‘that’s not good enough!’. And being a blogger is so flexible – I can work whenever and wherever I want to.
When people tell you they love what you do – that’s amazing. So many people have contacted me saying how wonderful it is that they’ve made new friends, travelled abroad for the first time or been able to treat their kids because of comping and SuperLucky – that’s a fabulous feeling. It’s also pretty cool being sort of ‘famous’!
I love to feature other winners on SuperLucky, and my ‘Meet the Compers’ and ‘Weekend Winners’ posts have been really popular. I started a small weekly round up of blog giveaways back in 2010, which has now turned into my monthly ‘Blog Competition Linky’ where bloggers add hundreds of giveaways.
I also do regular round-ups of themed comps – Halloween, Valentines Day, Mothers Day, Kids comps etc.
What blog posts should we be reading?
One of the most popular posts on my blog is one I wrote back in 2012 called ‘Ten reasons why voting competitions are a bad idea’.
At the time I felt very angry about the amount of cheating going on worldwide in voting competitions and I realised I was wasting a lot of my time making individual comments on Facebook pages about the unfairness of the format. Instead, I put my rant into a single blog post which has been viewed thousands of times and is still regularly shared by unhappy Facebook fans and compers.
A large percentage of brands that are sent the link either change from voting to a random or judged competition – or they decide never to run a voting competition in future, so the effect its had has been brilliant.
What do you get up to in your spare time?
I love football (Birmingham City FC in particular), travel, everything Japanese, cooking, movies, music – I find that having lots of different hobbies is great for a comper, as there are so many prizes you’ll enjoy!
What do your friends & family think of your comping lifestyle?
My family have twenty years experience of my comping hobby, so the blogging came as no surprise, although they were a little shocked when I gave up my job to focus on comping and SuperLucky.
My parents read the blog but my husband doesn’t – although he did proof-read my book ‘Super Lucky Secrets’ (and found lots of errors!). My dad regularly texts me to let me know he’s enjoyed my latest post – I’ve featured my niece and mum in our ‘prize unboxing’ vlogs too!
What should we expect from Super Lucky in the future?
Even after 7 years, I’m hopeless at planning. My readers give me great suggestions for blog posts and help me come up with ideas for new series. I’d like to make more sponsored YouTube videos – it’s a quick way to get a message across to people and can easily be embedded into a blog post.
I’d like to offer more for agencies and brands who need help with promotions – perhaps selling a package where I set up and promote entry form competitions for them. I do it on a small scale already but I need to automate it and make it more professional!
How would you recommend someone start comping?
Phone apps are the ONLY way to get properly organised – whether that’s for blogging, comping or just extracting thoughts to clear your head at the end of a busy day!
My favourites are:
Workflowy. Gives me a single list where I can write down all my To-Dos each day.
Evernote. This invaluable app allows me to collate lists of comps and unique codes, blog posts, interesting articles, scanned photos and receipts into ‘notebooks’
Google Drive. The spreadsheets are perfect for planning my blog content and tracking my prizes!
And finally, my advice for bloggers and compers alike is – don’t give a shit what anyone else thinks, just do what makes YOU happy!
Super Lucky Secrets Book
I’ve recently reviewed the book, Super Lucky Secrets. So, if you’re looking to take you’re comping hobby to the next level, then be sure to check out the video below.
Alternatively, if you would like to purchase the Super Lucky Secrets book. It’s available to purchase from Amazon in both paperback and e-book form.