Matched Betting

Understanding how Best Odds Guaranteed (BOG) works can provide you hundreds of extra pounds in profit from Matched Betting every single month. 

If you’re just getting started with matched betting, then be sure to check out my article on how I made £20,000 in 2016.

In fact, after reading this article you may in fact find that you’ve hit a BOG, made some extra cash and never even realised. So, with all that excitement looming, let’s get started…

What Are Best Odds Guaranteed?

Bookies offering Best Odds Guarantee ensure that regardless of the odds you back a horse at, you’ll get the SP (starting price) should it win.

So, let’s assume you place a £10 bet on the horse Jolly at 4.0. Should the horse win you’re going to receive £40. However, once the race starts the odds have drifted. In fact the odds of Jolly winning are now at 8.0

Of course, in typical fashion Jolly goes ahead and wins. While we should all be happy receiving £40, your not because you could have won £80 had you only waited to bet right?

Well under BOG £80 is exactly what you’d get. Because, the horse as won you’ll get the SP regardless of the price in which you backed at earlier.

Best Odds Guaranteed & Matched Betting

So let’s assume you’re trying to hit a second place refund on the horse racing. A typical matched betting offer. You placed the £10 bet on Jolly at 4.0 and laid the bet at 4.2 generating a loss of £0.62.


However, the horse doesn’t come 2nd, instead it comes first. The SP wasn’t 4.0 and it was in fact 8.0. In which case you’d end up with 8.0 x £10 = £80. However you’ll also need to deduct the £40 win you covered (from the odds being 4.0) and the loss of £0.62 you was going to receive from placing the bet. 

Giving you a total profit of £39.38.


The screenshot is a real example from my own SkyBet account. It demonstrates how the BOG has been applied, even on my free bet. Changing the odds from 6/1 to 9/1. 

Who Offers Best Odds Guaranteed?

This list is correct at the time of publishing. Each bookmaker has different terms and conditions when it comes to BOG so be sure to check before betting.

Bet365
SkyBet
William Hill
BetVictor
BetWay
BetBright
PaddyPower
Coral
Boyle
BetFred
BetFair
Ladbrokes
StanJames
Totesport
10Bet
888Sport
BetStars


As always, I’d love to know your thoughts on Best Odds Guaranteed. Have you won a Best Odds Guaranteed and not realised? What’s been your biggest Best Odds Guaranteed success? Let me know in the comments below.

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