Approved Food Review

In the UK, we throw away a staggering 7 million tons of food and drink from our households every single year. That’s an average of £470 per household, per year wasted on food. According to UK Love Food, Hate Waste 50% of this food could have been consumed. 

Research has found that the number one reason for food being thrown out is due to a lack of understanding on food label packaging. That’s the difference between a label saying ‘Best Before’ and another saying ‘Use By’.

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    Product Range - 80%
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    Product Quality - 80%
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    Customer Service - 80%
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    Value for Money - 85%


Approved Food is a unique online shopping experience. Whilst you'll find it near to impossible to get a weeks shop from here, it's the perfect place to stock up on confectionary and cupboard essentials at a discount.

Today I’m going to be doing a complete review of Approved Food. Approved Food specialise in selling food that is past its best before date. In some cases items are just days past their best before date, in other cases a little more.

How Approved Food Started

After starting out as market traders, Dan Cluderay and his wife Nicola moved into wholesale and a number of retail outlets that supplied both the public and trade. In the spring of 2009 they launched Approved Food. 

Whilst the site was a hit online the team failed to win over the panel at Dragon’s Den in May 2014. After asking for a £150,000 cash injection for a return of 10% share in the Approved Food business. However, the Approved Food team perservered and ended up sourcing a total of £400,000 in investments. 

Those investments quickly paid off, and Approved Food now serves it’s thrify customers like you and I whilst turning over approximitly £4 million per year.


How Approved Food Works

Supermarket’s don’t want to sell food which is close to or past it’s best before date. Instead, they’ll sell it off to wholesale retailers such as Approved Foods at huge discounts. 

This helps the supermarkets to ‘dispose’ of their food whilst also meeting their food waste management quota.

With Approved Food being able to purchase food at huge discounts, they can then sell the products forward to their own customers online. Offering customers a savings of up to 70% compared to RRP.

Approved Food has a quantity limit on some products. This has been done to prevent market traders and wholesales taking advantage of the discounts. Approved Food wants to focus on passing the savings directly onto the consumer.


What Can You Buy?

The products you are able to purchase from Approved Food includes; chocolate, cereal, spices, cakes, crisps, drinks etc… 

These items will either be;

Food that is past its best before date

Food that is close to its best before date

Overstocked foods that are completely in date

In date foods in slightly older packaging after a rebrand

Catering packs and cases of food

Fresh fruit and vegetables

Non-food items: toiletries, cleaning products etc

Depending on when you shop you might also find some “seasonal” items at a very low price. These include valentines day chocolates, Christmas baking materials etc…

Unfortunatly, I don’t feel that you can do a ‘regular’ weekly shop from Approved Food based on the items they sell. You’re going to want to stick to Wombling for that. However, you can very easily stock up on other consumerables. This in turn should really help you to reduce the amount of items you have to buy, and therefore money you need to spend at the supermarket.

What I Bought

As part of this review, Approved Food gave me a complimentary spend of £40. It took me almost two weeks to compile a basket because £40 on the site seemed to go such a long way…

Item Breakdown

Ariel Washing Up Powder

Reece’s Peanut Butter Tub

x3 Franks BBQ Sauce

x2 Teriyaki Sauce

x2 Pad Thai Sauce

Jordans Granola

x2 Maryland Cookies

x3 White KitKat

x3 Packs of Frutella Sweets

x3 Jelly Packs

Chocolate Pudding Mix

x3 Batter Mix

x2 Bottles of Coke

x2 Passata

x10 Pasta Sauce

x8 Kitchen Rolls

x32 Toilet Rolls

x2 Share Size Walkers Crisps

x5 Chicken Batter Mixes

x4 Garlic Naans

x6 Bottles of Rekorderlig

Bottle of Garlic Mayo


Supermarket estimated value for this order was almost £120 so it’s easy to see why I’m super impressed with the service already. In fact, the jellies and batter mix were just £0.01 each on promotion and Approved Food often have a really good deal on a set number of items.



I placed my order on the 5th November and it took just two days for the parcel to arrive. The order was packaged in a specially designed box which prevented any damaged items – especially important when you’re purchasing liquids, especially in glass bottles.


The delivery driver who dropped off our parcel and told us how many Approved Food packages he’s dropping off in the area with one particular customer ordering on average every six weeks – so it’s clearly not just me who’s impressed.


Is It Worth It?

In conclution I am super happy with my order. I made a concious decision to really only purchase items I would use, and purchase from the supermarket anyway. However, I just bought them in bulk. 

As many of you long-time readers know, I’m a huge fan of cutting food waste. Approved Food is doing just that by reducing the amount of food going to landfill. Offering it to consumers at a discount price instead. What’s not to love?

My final word of advice would be to compare prices on Approved Food to MySupermarket. Whilst Approved Food offers some amazing discounts, supermarkets can occation beat them.